Putting the Horse Before the Cart
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by Kimberly on Mar 14, 2014 |
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We’re all in such a rush. We want to figure out how to market ourselves, our companies, our products and services as quickly as possible to get the money comin’ in the door. What’s our “brand”? What’s our “elevator pitch”? What’s our “value proposition”? Important stuff. It makes a lot of sense – after all, […]