Putting the Horse Before the Cart

Posted by on Mar 14, 2014 | No Comments

We’re all in such a rush.  We want to figure out how to market ourselves, our companies, our products and services as quickly as possible to get the money comin’ in the door.  What’s our “brand”?  What’s our “elevator pitch”?  What’s our “value proposition”?  Important stuff.  It makes a lot of sense – after all, […]

Improving Your Odds For Influence

Posted by on Dec 16, 2013 | 2 Comments

When I met Jessica*, I was immediately struck by her passion and clarity.  She is a woman on a mission!  She could see that the way things had always been done in her company was causing the best-and-the-brightest to jump ship.  As she explained it, the purpose-driven-mercurial-millineals  needed to be able to see how they […]