Putting the Horse Before the Cart

Posted by on Mar 14, 2014 | No Comments

We’re all in such a rush.  We want to figure out how to market ourselves, our companies, our products and services as quickly as possible to get the money comin’ in the door.  What’s our “brand”?  What’s our “elevator pitch”?  What’s our “value proposition”?  Important stuff.  It makes a lot of sense – after all, […]