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June 2009 -

Put Yourself on the Line and Dance

Posted by on Jun 24, 2009 | One Comment

James Earl Jones did not give us the full story. Remember in Field of Dreams when he told Kevin Costner “If you build it, they will come”? What he should have said is, “If you build it, bring in a focus group, market it, market it a different way, promo it, refine it, market it […]